::Shop Thought::

Friday, May 14, 2010

Gossip Girl: Marketing Machine

Watching Gossip Girl is one of my guilty pleasures because I like the clothes and accessories.  In addition to this, I am beginning to think I shop too much because I recognized a dress that they flashed for literally a split second in the beginning of the episode entitled:  "Ex Husbands and Wives".

This is the Rebecca Taylor Blush Kew Gardens Corset Dress, featured in the May 2010 People Stylewatch (Pg. 30).

It's $495 and already sold out on Saks.com, so don't bother looking.







The next picture is the evidence, so I am positive this dress flashed by while they were busy name dropping at the beginning of the show (boxes from Henri Bendel, Lanvin, Prada, blah blah blah).  

(Actual snippet from the episode.)  









Also, Blair is holding the dress, but didn't end up wearing it at all.  Instead, she wore a little Marc Jacobs number for her next scene.

Correct me if I'm wrong, but it appears to be a better (toned-down) version of this Bird Print wrap dress $995.  These past two days Neiman Marcus had a special 30% off some of the new collections and this was included.



Another observation: they used music by Massive Attack - Paradise Circus.  You know where I heard this song first?  On my iPad.  On the hit game Tap Tap Radiation.  This just goes to show that they are targeting people like me and uh... it works!  The song is good.  Check it out.





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